The New Account Manager [Paperback] Dickinson, Don

This is the manual they don't hand you on day one. Don Dickinson breaks down what it actually takes to manage client accounts in advertising and marketing — not the glossy agency fantasy, but the real work of juggling personalities, budgets, deadlines, and egos. It's part strategic primer, part survival guide. You'll learn how to read clients, build trust without being a doormat, manage expectations, and navigate the chaos between creative teams and boardrooms. Dickinson writes from the trenches, not the corner office, and his advice is tactical: what to say in the meeting, how to recover from the screw-up, when to push back. Whether you're new to account management or just tired of learning everything the hard way, this is the mentor in paperback form you've been looking for.