The Inner Game of Selling Yourself Borg, James

You know what you want to say. You've prepared. But when the moment comes — the pitch, the interview, the conversation that matters — something gets in the way. James Borg cuts through the noise of conventional sales advice to focus on the real obstacle: you. This isn't about scripts or tactics. It's about managing the mental game — the doubt, the overthinking, the self-sabotage that kicks in right when you need confidence most. Borg, author of the bestselling *Persuasion*, breaks down how to read people, project authority without arrogance, and actually listen instead of just waiting to talk. Short, practical chapters. No fluff. Whether you're selling a product, an idea, or just trying to make a better impression, this book rewires how you show up. For anyone who's ever walked out of a room thinking "I should have said..."