The Customer by Bob Ansett with John McManamy [Hardback] [Hardcover]

**The Customer by Bob Ansett with John McManamy - Business Hardcover**

Bob Ansett knows a thing or two about customers – he built Ansett Australia into an aviation powerhouse before it all came crashing down. This brutally honest business memoir dives deep into the art of customer service, exploring how genuine care for your clientele can make or break empires. Ansett doesn't sugarcoat the failures alongside the victories, making this essential reading for entrepreneurs, customer service professionals, and anyone fascinated by Australian business history.

Through real-world examples and hard-won wisdom, this customer service guide reveals why putting people first isn't just nice – it's profitable. Perfect for business students, hospitality workers, retail managers, and startup founders who want to build lasting relationships rather than chase quick sales.

This preloved hardcover from Patina Paperbacks shows some character but remains perfectly readable – much like the business lessons inside.

**Reader Reviews:**
"Ansett's stories are gold – finally someone who admits mistakes instead of just bragging about wins."
"Changed how I think about every customer interaction. Practical stuff that actually works."