The 22 Immutable Laws Of Branding How to Build a Product or Service into a World-Class Brand [Paperback] Ries, Al and Ries, Laura

**Transform Your Brand from Forgettable to Unforgettable**

Al and Laura Ries serve up the brutal truth about branding in this no-nonsense business bible. Forget fluffy marketing speak—this powerhouse duo delivers 22 concrete laws that separate iconic brands from the bargain bin casualties. From the Law of Expansion (why brand stretching kills) to the Law of Singularity (own one thing obsessively), they dissect how Apple, Coca-Cola, and other giants actually built their empires.

Perfect for entrepreneurs tired of throwing marketing budgets into the void, brand managers seeking real strategy, and anyone curious about why certain products dominate our minds. The Ries family practically invented positioning theory, making them the branding equivalent of rock stars (but with spreadsheets).

This preloved copy from Patina Paperbacks offers timeless brand strategy wisdom without the pristine price tag.

**What readers are saying:**
"Finally, a branding book that talks sense instead of corporate buzzword bingo. Applied three laws immediately and saw results within weeks."
"Wish I'd read this before launching my startup. Would've saved me thousands in misguided marketing experiments."