Strategic Marketing Planning and Control: Planning and Control [Paperback] Drummond, Graeme and Ensor, John

**Strategic Marketing Planning and Control** isn't your typical dry business textbook that'll put you to sleep faster than a PowerPoint presentation. Authors Drummond and Ensor deliver a surprisingly digestible deep-dive into marketing strategy that actually makes sense, covering everything from market analysis and competitive positioning to implementation tactics that work in the real world.

Perfect for MBA students who want to skip the academic waffle, marketing professionals looking to sharpen their strategic thinking, or business owners tired of throwing marketing spaghetti at the wall. This comprehensive guide breaks down complex planning frameworks into actionable insights without the pretentious jargon that plagues most business books.

Published by respected academic publisher Butterworth-Heinemann, this strategic marketing textbook bridges theory and practice beautifully. Our preloved paperback from Patina Paperbacks comes with character – because the best business wisdom often does.

**Reader Reviews:**
"Finally, a marketing planning book that doesn't assume you have an MBA from Harvard. Practical, clear, and genuinely useful."
"Transformed how I approach marketing strategy. The control mechanisms chapter alone was worth the purchase price."