Strategic Management in the Hospitality Industry Olsen, Michael D.; Tse, Eliza Ching?Yick and West, Joseph J.

The hospitality industry moves fast — trends shift, markets crash, guest expectations evolve overnight. This textbook gives you the strategic toolkit to navigate all of it. Olsen, Tse, and West break down how to analyze competitive environments, build sustainable advantages, and make decisions that stick in hotels, restaurants, and tourism businesses. They cover everything from environmental scanning and scenario planning to organizational structure and performance metrics, all grounded in real hospitality contexts. The writing is academic but accessible, with case studies that actually feel relevant. Whether you're studying hospitality management or already running a property and need to think bigger picture, this delivers the framework. It's the kind of book that makes strategy feel less like corporate jargon and more like the difference between surviving and thriving in a volatile industry.