Powerful Products: Strategic Management of Successful New Product Development Bean, Roger and Radford, Russell W

Most new products fail. This book is about the ones that don't. Bean and Radford break down what separates winning products from expensive mistakes — strategic clarity, cross-functional collaboration, and knowing when to kill a project before it drains resources. Written for product managers, engineers, and executives who need frameworks that actually work, not theory that sounds good in PowerPoint. The authors draw on real corporate case studies to show how companies like 3M and HP built disciplined development processes without crushing innovation. If you're launching anything — software, hardware, consumer goods — this is the practical guide to getting it right the first time. For anyone tired of "move fast and break things" who wants to move deliberately and build things that last.