Popcorn Report Pb: Revolutionary Trend Predictions for Marketing in the 1990s

Faith Popcorn's Popcorn Report was the crystal ball of 1990s marketing—predicting trends like cocooning, cashing out, and the rise of 'egonomics' before they became business buzzwords. A fascinating time capsule that captured the zeitgeist with uncanny accuracy, this sharp, entertaining read reveals how trend forecasting shaped modern consumer culture. Perfect for marketers curious about retro predictions, business history buffs, or anyone who loves seeing how yesterday's 'revolutionary' ideas became today's reality.