Marketing Management for Nonprofit Organizations [Paperback] Sargeant

**Marketing Management for Nonprofit Organizations** isn't your typical dry business textbook – it's actually readable! Sargeant cuts through academic jargon to deliver practical marketing strategies specifically tailored for nonprofits struggling to make every penny count.

This comprehensive guide tackles fundraising campaigns, donor retention, digital marketing on shoestring budgets, and brand building when your competition includes cute puppies and cancer research. Perfect for nonprofit managers, charity workers, marketing students, or anyone wondering why some organizations thrive while others flounder despite having worthy causes.

Published by Oxford University Press, this business reference book covers everything from social media engagement to major gift cultivation, with real-world case studies that actually make sense. Whether you're running a local food bank or managing marketing for a national charity, this preloved copy from Patina Paperbacks delivers actionable insights without the academic pretension.

*"Finally, marketing advice that acknowledges nonprofits aren't just businesses in disguise. Practical and honest."*

*"Transformed how we approach donor communications. Our retention rates improved dramatically after implementing Sargeant's strategies."*