Marketing: A Practical Approach

This comprehensive McGraw-Hill textbook takes the mystery out of marketing with clear, practical strategies that actually make sense. Covering everything from consumer behaviour to digital campaigns, it's structured for real-world application rather than just theory. The Australian edition means local case studies and relevant examples that resonate. Perfect for uni students tackling their marketing units, small business owners wanting to sharpen their skills, or anyone curious about what makes consumers tick and brands thrive.