Lean Solutions: How Companies and Customers Can Create Value and Wealth Together

What if the real profit lies not in pushing products, but in solving customer problems? James Womack and Daniel Jones—the minds behind The Machine That Changed the World—flip conventional business thinking on its head. This isn't about lean manufacturing; it's about lean consumption. They argue that companies and customers must work together to eliminate waste and create genuine value. Perfect for forward-thinking leaders, operations managers, and anyone fascinated by customer-centric innovation that actually works.