Just Ask a Woman: Cracking the Code of What Women Want and How They Buy [Hardcover] Quinlan, Mary Lou

**Just Ask a Woman: Cracking the Code of What Women Want and How They Buy**

Marketing guru Mary Lou Quinlan serves up the ultimate insider's guide to understanding female consumers—the demographic that controls 80% of household purchases. This isn't your typical dry business manual filled with corporate jargon. Quinlan, former CEO of ad agency N.W. Ayer, dishes out real talk about why traditional marketing fails women spectacularly. Through entertaining case studies and her revolutionary "Just Ask" methodology, she reveals how women actually think, shop, and make buying decisions.

Perfect for marketers, entrepreneurs, business students, and anyone who's ever wondered why certain brands click with women while others fall flat. Quinlan's background includes transforming major campaigns for companies like McDonald's and General Motors—she knows her stuff.

This preloved hardcover from Patina Paperbacks proves that understanding your customer base doesn't require mind-reading, just smart listening.

**What readers are saying:**
*"Finally, someone who gets it! Quinlan's insights transformed how I approach female customers in my retail business."*
*"Engaging and practical—I actually laughed out loud while learning genuine marketing strategies."*