ID: The Quest for Identity in the 21st Century

Who are we when our data knows us better than we know ourselves? This fascinating exploration from Sceptre dives deep into the science of identity in our digital age — from biometrics and genetics to social media personas and algorithmic profiling. It's a thought-provoking journey through neuroscience, psychology, and technology that asks the big questions about selfhood, privacy, and what it means to be human when everything about us can be quantified. Perfect for anyone curious about the intersection of science, identity, and our increasingly connected world.