How to Get Ideas

Ever stared at a blank page wondering where inspiration hides? This practical guide from Berrett-Koehler dismantles the myth that creativity is reserved for the chosen few. Packed with exercises, prompts, and proven techniques, it shows you how to train your brain to generate ideas on demand—whether you're solving problems at work, starting a passion project, or simply looking to think differently. Perfect for anyone who's ever said 'I'm just not creative' and secretly wondered if that could change.