Patina Paperbacks
Eng@Ged (Engaged) Customer [Paperback] Brondmo, Hans
Eng@Ged (Engaged) Customer [Paperback] Brondmo, Hans
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**Eng@Ged Customer by Hans Brondmo - Your Digital Marketing Wake-Up Call**
Ready to ditch those cringe-worthy marketing tactics that make customers run for the hills? Hans Brondmo's *Eng@Ged Customer* is the business book that actually gets it. This isn't another stuffy corporate manual – it's a straight-talking guide to building genuine customer relationships in our hyperconnected world.
Brondmo, a digital marketing pioneer who helped shape early internet advertising, breaks down why traditional push marketing is dead and buried. He explores permission-based marketing, customer loyalty, and how to create authentic engagement without being that annoying brand sliding into everyone's DMs uninvited.
Perfect for marketers, entrepreneurs, small business owners, and anyone tired of throwing money at ads that don't work. This preloved copy from Patina Paperbacks offers timeless insights on customer retention and digital strategy that remain surprisingly relevant.
**Reader Reviews:**
"Finally, a marketing book that doesn't make me feel like I need a shower afterward. Practical strategies that actually respect your audience."
"Brondmo nailed it – this changed how I think about customer relationships completely."
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