Competing for the Future

Before disruption became a buzzword, Hamel and Prahalad were mapping the future of competition. This landmark work challenges businesses to stop competing for market share and start competing for opportunity share. It's about reimagining industries, not just products—asking not 'how do we do this better?' but 'what should we be doing altogether?' Sharp, visionary, and still remarkably relevant. Perfect for strategists, founders, and anyone who'd rather shape the future than react to it.