Beliefonomics: Realise the true value of your brand story (1) Jones, Mark Howard; Megan, English and Heather, Jones

**Beliefonomics: Realise the True Value of Your Brand Story**

Tired of bland corporate messaging that makes people's eyes glaze over? This brilliant business book cuts through the marketing BS to reveal how authentic brand storytelling actually drives profits. Authors Mark Howard Jones, Megan English, and Heather Jones from Beliefonomics Pty Ltd serve up practical strategies for transforming your brand narrative from snooze-fest to sales magnet.

Perfect for entrepreneurs, marketing professionals, small business owners, and anyone who's ever wondered why some brands inspire fierce loyalty while others fade into obscurity. The trio explores how genuine beliefs and values create emotional connections that translate into cold, hard cash – hence the clever "beliefonomics" concept.

This self-help/business hybrid delivers actionable insights without the usual corporate jargon that makes you want to throw books across rooms.

*This preloved copy from Patina Paperbacks comes with character and savings!*

**Reader Reviews:**
"Finally, a marketing book that doesn't make me feel like I need an MBA to understand it. Game-changing stuff!"

"Completely shifted how I think about brand positioning. My conversion rates have never been better."