Agency Account Handling: Avoiding Blood, Sweat and Tears [Hardcover] Sims, Michael

A survival guide for anyone managing client relationships at an advertising or marketing agency. Michael Sims cuts through the theory and delivers practical advice on the daily reality of account handling — pitching new business, managing difficult clients, keeping creative teams happy, and not losing your mind in the process. This is the book they don't give you on day one but should: how to read a client meeting, when to push back, how to translate "I'll know it when I see it" into an actual brief. Written with dry British wit and decades of agency experience, it's more war stories than textbook. If you've ever been caught between a client who wants "fresh but safe" and a creative director threatening to quit, this book gets it.