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Good Strategy/Bad Strategy: The difference and why it matters
Good Strategy/Bad Strategy: The difference and why it matters
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Finally, a business book that tells it straight. Richard Rumelt cuts through the jargon and fluff to reveal what actual strategy looks like—and why so much of what passes for strategy is just wishful thinking dressed up in PowerPoint. Sharp, clear-eyed, and refreshingly honest, this is the antidote to corporate buzzwords and empty goals. Perfect for leaders tired of strategic plans that don't actually plan anything, and anyone who wants to understand what separates genuine insight from expensive nonsense.
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