{"product_id":"business-research-methods-ticehurst","title":"Business Research Methods Ticehurst","description":"\u003cp\u003eA practical guide to conducting business research that doesn't assume you have a PhD in statistics. Ticehurst walks you through the whole process — from framing a research question to choosing methods, collecting data, and actually making sense of what you find. The focus is on real-world application: surveys, interviews, case studies, the stuff you'll actually use in business contexts. It's written for students and professionals who need to get research done, not impress an academic journal. Clear examples, step-by-step breakdowns, and a no-nonsense approach to quantitative and qualitative methods. If you're staring down a thesis, a market analysis project, or any task that involves turning questions into answers with evidence, this textbook will get you there without the usual academic fog.\u003c\/p\u003e","brand":"PEARSON EDUCATION","offers":[{"title":"Default Title","offer_id":47512042373285,"sku":"BIN-CC1-TEXT-999-22723-02-19-2026","price":9.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/1407\/9909\/files\/51PV3HJQZ8L.jpg?v=1771552530","url":"https:\/\/patinapaperbacks.com\/products\/business-research-methods-ticehurst","provider":"Patina Paperbacks","version":"1.0","type":"link"}